A few inches of powdery snow might send the nation into a frenzy, but business owners will testify that the prospect of a day off work can have a serious impact on profits.
Is ‘finding your niche’ really the key to a small business enterprise?
Before you launch your business, you’ll no doubt have thought long and hard about what your business is; what it sells, how it sells it and crucially, who it sells to. Your target audience is essential. After all, it’s these customers that will dictate the fate of your firm, whether it flourishes into a larger […]
